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Link Network; Potential Pitfalls

Unlikely Events You Should Be Aware Of... Part 2 of 3.




Who you link to can affect what Google and visitors think of you and your site.

Quality Guidelines - Basic principles:

In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links.
How does this apply to me?

When you install the script that automatically displays the ads, you will get ads published on your site over which you don't have direct control. Each ad and its link is reviewed by a dedicated human volunteer and their standars are very high but you will have to accept the fact that ultimately, you are responsible for you website's content yet by joining the Co-op Network you give up full control of this content.

Worst Case Scenarios:

  1. A spammer signs up with a dodgy ad and slips the tight reviewers' nets. Your page gets crawled while linking to this dodgy website. You get punished for linking to a bad neighbourhood and Google (and others) might decide to ban/penalize your website.
  2. A spammer (or someone without malicious intent) signs up and submits a perfectly legit ad. It gets approved but at a later stage the person running the site decides to change the landing page. It could now become a dodgy page and you might be linking to it at some point.
Luckily, the network has an active community behind it and an dozens of the hundreds of participants are actively (voluntarily) policing the network by clicking and reviewing the ads they see on their pages. Lemons are reported promptly in the forums. This greatly reduces the chance of a bad ad being out there for too long.

Script Maintenance

The installation code needs updating every now then due to the evolving nature of the Network and its functionality. If you don't keep up with the (sporadic) updates, your site might fail validation and your weight will be reset to zero. This means you are still displaying (working but non-validating) ads to others but getting nothing back in return.

Read On: Network Strategies. Part 3 of 3.


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